The Y2K Trend Aesthetic and Where to Shop for Y2K Pieces

Fashion trends are always taking inspiration from the past. The golden rule of the industry is that everything comes back into style in a twenty-year cycle. It’s been proven true by the resurgence of early-2000s fashion, nicknamed ‘Y2K’.The trends have been turbocharged by TikTok and Instagram, driven by Gen Z, who are experiencing the style for the first time. It’s gone as far as being called an ‘aesthetic’. Our guide tells you everything you need to know about Y2K and where to shop for the must-have Y2K pieces. Disclosure, we only recommend products we would use and all opinions expressed here are our own. Posts may contain affiliate links that at no additional cost to you, we may earn a small commission.

The Y2K Trend Aesthetic

Imagine a Bratz doll or Paris Hilton partying with Lindsey Lohan and Britney Spears, and that’s the Y2K trend. It’s a unique blend of everything that made the early-2000s distinctively different than the years before it – from technological advancements (remember the flip phone?) and pop culture. If you’ve been holding onto your velour Juicy Couture tracksuit, now is the time to bring it back into your closet.

The Y2K trend takes its inspiration from the pop culture icons of the era; everyone from Mean Girls to Carrie Bradshaw and your favourite Bratz dolls. Think baguette bags, chunky sneakers, bold sunglasses, and pleated skirts.

Gen Z and younger Millennials are getting to experience the style for the first time, while older Millennials are bringing back their favorite nostalgic pieces.

Are you looking for styling inspiration for your Y2K outfits? Check out Instagram pages like @20o0saholic, which has 250k followers and shares all the inspo you need to embrace the Y2K aesthetic.

Where to shop for Y2K pieces

The beauty of the Y2K aesthetic is how accessible it is. You can pick up pieces from thrift shops, eBay, or even borrow hand-me-downs from an older sister or aunt. If you’re on a budget, it’s worth checking out second-hand websites like Depop to see if you can grab a bargain.

If you’re chasing after vintage designer pieces, like a Dior Saddle Bag, check out Vestiaire Collective, Rebag, or The Real Real.

As the Y2K aesthetic becomes even more popular, more mainstream brands are jumping on the trend. Almost every brand has something to offer. It’s a good idea to pull together some inspiration pictures on Instagram or Pinterest to give you some ideas of what pieces to look for. Not every garment or accessory is sold as ‘Y2K’, even if it’s the perfect match for the look.

Some of our favourite stores to buy Y2K pieces include Weekday. which is our go-to choice for v-neck sweater vests.


Poppy Knit Vest

If you’re looking for budget-friendly options or are starting your Y2K closet from scratch, ASOS has everything you need, from ribbed cropped tops to colored sunglasses.

If you’re looking for party clothes or want to channel your inner Regina George, you want to run to Princess Polly. We love everything from the Butterfly effect headband to the Niccola cropped cardigan.

The Y2K aesthetic is the perfect way to experiment with your closet and shake up your look. You can fully embrace the style and channel Paris Hilton in The Simple Life or add a piece here and there to try out the trend.